6 National Groups to see at WorldFood Moscow

WorldFood Moscow, Russia’s number one food and drink exhibition, isn’t just focussed on the domestic market – it’s an international celebration of the very best foodstuffs from across the globe.

At the event every year, many National Groups take part, showcasing the best produce and manufacturers that country has to offer. At 2017’s event, 44 national pavilions were organised, allowing hundreds of international brands the chance to reach the Russian market.

2018’s event will be no different. National Groups are what makes WorldFood Moscow a unique place for Russian buyers to experience tastes and cuisines unavailable anywhere else. For exhibitors taking part, they’re a cost-effective way of reaching a new audience in a new market – hence why the country-focussed pavilions are making a return this year. So which nations will be at the event in Moscow this September? Let’s take a look at just some of the countries involved, what products are likely to be on display, and what they can offer Russian decision makers at WorldFood Moscow 2018.

WorldFood Moscow 2018 National Groups


South Africa

“South Africa is endowed with great capabilities and has a lot to offer to the Russian market and the world at large,” Nomasonto Sibanda-Thusi, South African Ambassador to Russia, said at 2017’s event. “It is important for our products to be seen and recognised in these trade exhibitions and together we can make sure they are.”

Such is WorldFood’s power in providing a business networking platform that 20 South African companies joined its National Group in 2017. With companies like Walker Bay Spices, sauce-specialist Fynbos Fine Foods, and wine-makers Koopmanskloof, there was a diverse range of products on show.

Russia mainly buys wines and fruits and vegetables from South African producers so make sure you visit the South African delegation in 2018 if you’re attending WorldFood Moscow this year to see what South Africa has in its national pantry.


Russia and Qatar hold the unique honours of being the next two nations the host the FIFA World Cup in 2018 and 2022 respectively. However, both states are keen to flesh out their connection to deeper levels than just football tournament hosts. Closer economic cooperation is coming – not least in the food trade.

To help make this goal a reality Qatar will be bringing a national delegation to the show in Moscow for the very first time this year, bringing with it masterfully crafted foodstuffs from a quickly growing food and drink industry. Cereal crops and fruits and vegetables are Qatar’s specialities, and its government has given the go-ahead to a new $431m food production facility, helping to expand its future export portfolio.

Soon, Qatar will be adding rice and cooking oils to its roster of products up for foreign trade. Discover what Qatar has to offer at WorldFood Moscow.


Belgium? An EU country whose produce is under embargo in Russia bringing its own collective to Russia? Surely there must have been some sort of mistake? No, because, thanks to Belgian export association AWEX-Export, Belgium will be very much front and centre at this year’s exhibition.

It’s true, producers in the EU are restricted to what they can and can’t export to Russia. Sectors like fish and seafood, meat products, and dairy are off the table – but Belgian companies can still trade in major product groups worth billions a year in imports in Russia as this infographic points out.

Confectionery, especially famed Belgian chocolate tea and coffee, baked goods, beer, and wine are but a handful of the goods not under embargo in Russia – which is why AWEX will be bringing a delegation of top Belgian manufacturers of such products to Moscow’s festivities. Be sure to check out what Belgian has to offer at WorldFood in September.


In 2016, Serbian apples represented 16% of its entire $795m external trade with Russia. Either way you slice it, that’s a lot of apples - $130 million worth in fact. Serbian agriproducts are known for their freshness and quality, so an import ban on EU produce is something the country’s fruit companies are hoping to exploit.

Taking advantage of being one of the few European countries still unrestricted in its Russia-destined agricultural exports, Serbia joins the other National Groups at Expocentre Moscow for 2018’s exhibition. Previous Serbian companies that have been part of past national groups include Carnex, one of Serbia’s top meat processors, confectionery creators Jaffa Crvenka, and juice manufacturers Vino Zupa – proving Serbia has more to offer Russian buyers than just apples.

United Arab Emirates (UAE)

In January 2018, the Dubai Islamic Economy Development Centre (DIEDC) announced the signing of a memorandum of understanding with the Russia-Islamic World (RIW) Group to exchange expertise on a number of economic areas – especially food and drink.

As such, WorldFood Moscow will once more be welcoming a National Group from the UAE, which promises a bevvy of companies promoting Emirates’ fruits, nuts, and teas and coffees. Tea and coffee, a $1.07 billion import market in Russia, is the UAE’s chief export, and manufacturers, like Dubai-based LBI with its Mohani tea brand are firm fixtures of all UAE National Groups. Visit them at 2018’s show.


In early 2017, the Iran-Russia Joint Chamber of Commerce met to discuss Iran’s share of the Russian food and drink import market. The Chamber’s Head, Asadollah Asgaroladi deemed it “unsatisfactory”. Iran has been shipping more and more quality foodstuffs to Russia since its partner’s ban on EU/US-sourced produce. Subsequently, it has booked in its own country-specific pavilion at WorldFood Moscow 2018 to help bump up trade volumes.

Dairy products, including cheese, dried fruits and confectionery are classic Iranian foodstuffs, so head over to Iran’s national stand to find products from leading Iranian companies like Arman Goldasht, Etminan Azargol Ice Cream Co., and many more.