Looking back on our success at WorldFood Moscow 2019

As we say hello to 2020, we look back to WorldFood Moscow 2019.

Russia’s chief international food & drink event continues to go from strength to strength. Check out the below for some highlights from 2019’s edition – and get ready for an even bigger event experience in 2020.

WorldFood Moscow: another highly successful food & drink exhibition

Here are the headline statistics from the previous edition of WorldFood Moscow:

• 1,764 exhibiting companies from 65 countries worldwide
• 30,768 trade visitors from 79 Russian regions and 92 countries across the globe

With this, the exhibition once again holds its position as Russia’s leading international food & drink trade show.

Every year, WorldFood Moscow brings together companies from across the globe to reach Russia’s chief buyers. It truly is a globe-spanning event. Just look at the regional breakdown of exhibitors: 

• 659 companies from Asia
• 212 companies from Europe
• 150 companies from Africa
• 52 companies from America
• 6 from Oceania

The remainder are all domestic manufacturers, helping foster worldwide collaboration and knowledge sharing in the food & beverage sector.

The event’s professional food industry visitor base

WorldFood Moscow is purely a trade show.

Each and everyone of the 30,768 visitors is some form of industry professional. Here’s a sector split of the most commonly occurring sectors represented by WorldFood Moscow attendees:

• Food & beverage distributors & wholesalers – 11,133
• Food & beverage producers – 4,777
• Retail chains representatives – 2,779
• Independent retailers – 1,824
• HoReCa – 1,625
• Other – 5,194

The bulk of the event visitors also hold decision making positions:

• Executives – 8,633
• Senior managers – 8,205
• Line manager/supervisor – 5,685
• Division manager/head of department – 3,446
• Self-employed – 1,363

Exhibitor feedback

Due to the high quality and purchasing power of the visitors coming to Crocus Expocentre, WorldFood Moscow exhibitors enjoy high ROI.

According to the most recent exhibitor survey, the majority found new clients, and were satisfied with taking part in the show. Here’s what they had to say:

• 95% consider exhibiting at WorldFood Moscow important for their business
• 82% are satisfied with their participation
• 81% found new clients and partners
• 78% enjoyed the quality and quantity of visitors
• 75% experienced high ROI

The widest food & drink product offering at any Russian trade show

WorldFood Moscow is split into thirteen sectors, representing all foodstuffs and drink varieties available in stores across Russia.

In 2019, a brand-new sector was launched, Halal products, catering to Russia’s 25 million Muslims, alongside 12 other traditional sectors.

In fact, WorldFood Moscow’s fruit & vegetable category is the country’s largest, covering a variety of produce from a globe-spanning assortment of agricultural companies.

According to the results of the WorldFood Moscow 2019 participants’ survey, the products in highest demand amongst visitors are:

• Confectionery & biscuits
• Healthy & organic products
• Tea & coffee
• Fish & seafood
• Grocery goods
• Fruits & vegetables
• Meat & poultry
• Nuts & dried fruit
• Frozen & ready meals
• Canned food
• Snack foods
• Non-alcoholic beverages
• Fats, oils & sauces
• Alcoholic beverages

For further information on WorldFood Moscow, please see the 2019 post-show review.

Join us for WorldFood Moscow 2020

Promising to build on over 25 years’ experience as Russia’s must-attend food & drink show, WorldFood Moscow returns in 2020.

As an exhibitor, WorldFood Moscow provides the perfect platform for you to enter the Russian food supply chain, start exporting, and grow your sales in a $28 billion import market - $40bn for the whole CIS.

Want to take part? Click here to book your stand.

Need more information? Contact our team today.