Want to stay in the Russian food & drink market? Let WorldFood Moscow show you how

As WorldFood Moscow is Russia’s top food and drink exhibition, it offers multiple ways for producers in sanctioned states to stay in Russia’s extensive food market. Let’s take a look at how.

Firstly, there is the option of attending WorldFood Moscow as part of a National Group. These are delegations organised by nation-specific trade organisations, showcasing the very best food and drink manufacturers, and their products, that country has to offer.

Countries currently under sanction in Russia’s food and drink market, such as EU member states, take National Groups to the exhibition. In fact, at this year’s event, many EU countries have already organised their country-specific pavilions. Germany, Belgium, and Italy are amongst those who have confirmed their participation.

So, how do these help producers stick in the market? Simple. They are big and bold, acting like beacons for the WorldFood Moscow audience, attracting thousands of visitors to the stand. This keeps that nation’s produce firmly in the minds of Russia’s key food and drink buyers.

Most importantly, these collective stands provide a platform to meet and talk with those purchasing decision makers otherwise unavailable elsewhere. WorldFood Moscow is the meeting place for international companies looking to enter, or maintain their place, in Russia’s multi-billion-dollar import market, and Russian partners. As such, the show is attended by food professionals from throughout Russia. They are actively searching for new products, for sure, but they also use WorldFood Moscow to keep up existing relationships.

Russian business thrives on face-to-face contact; a handshake and a personal conversation go a long way. Wholesalers, retail buyers, HoReCa representatives, Russian food and drink manufacturers, importers, and more, make up the WorldFood audience. Many of them hold existing relationships with suppliers in sanctioned states dating back to way before the embargo – but, as business people, they want to keep their contacts – embargo or no embargo.

Twelve product groups provide expansive coverage

We know that, since 2014, Russia has placed bans on imports of fruits and vegetables, milk and dairy, meat, and fish and seafood, from the EU, US, Canada, Australia, and Norway. However, many in-demand sectors remain free for export from embargoed countries. See this infographic on what and what isn’t under sanction in Russia for more information. WorldFood Moscow is split into twelve product groups, making it easy for visitors to find the products they want to see, and their manufacturers, at the show.

Combined with entries in the exhibition’s catalogue, which labels exhibitor’s locations in the event venue, the sector makes companies highly visible and easily findable. From there, it’s a simple matter of meeting new and existing clients for high-level talks and deal-making.

Case study: Italian Trade Agency

ICE, the Italian Trade Agency, is a firm fixture at WorldFood Moscow. For years, it has been organising Italy’s National Group, bringing with it a range of companies operating in a number of food and drink sectors. But more than that, ICE also helps to organise cooking demonstrations from Italian chefs to let event attendees a) see how to best prepare meals made with delicious Italian ingredients, and b) sample Italian cuisine for themselves.

How does this help Italian companies stick in the minds of Russia’s key buyers? It’s simple: by providing a taste of Italy, Russian food and drink visitors get to know its high quality, and what can be created with Italian produce.

Of course, as mentioned above, when ICE travels to Moscow, it is alongside many Italian firms interested in either keeping in contact with Russian buyers, or those wishing to see the market for themselves. At present, Italian firms are able to export coffee, pastas, confectionery items, wine, and beer, plus many more products, to Russia. ICE provides its countrymen the chance to do just that with its National Group – demonstrating WorldFood Moscow’s power in spreading brand awareness and keeping existing trade relationships healthy.