WorldFood Moscow: Convince your boss to exhibit

Your boss may be aware of Russia’s ongoing food sanctions and they might think that’s reason enough to remove the Russian market from your export plans.

If this is the case, suggest they take a rethink because Russia remains one of the world’s top food and drink import markets.

WorldFood Moscow, Russia’s leading food and drink exhibition, is the place to be for international companies wanting to enter the Russian market. If Russia’s $27 billion import market isn’t reason enough to exhibit at the show this year, here are more reasons to convince your boss to become an exhibitor.

Why your business should exhibit at WorldFood Moscow


Russia is a huge food import market

Did you know Russia imported $27.9 billion worth of food in 2017? That’s a 11.4% rise in import values against 2016. Why is this important? It signals a return to import growth after the market shrank after Russia laid down its food ban. For international companies like yours, rising import volumes demonstrates how Russia continues to look beyond its borders for food and drink items. Research from the Russian Ministry of Agriculture highlights a few growing import sectors. Vegetables saw the highest individual sector growth with a 29% rise, alongside a 13% increase in imported fresh fruit volumes. Dry milk imports grew 15% with butter imports rising 7%. The power of WorldFood Moscow’s audience Exhibiting at WorldFood Moscow puts you in direct contact with over 29,000 trade visitors from 79 Russian regions and 90 countries. The event’s audience is exclusively made up of industry professionals – all actively searching for the latest food and drink products from global producers. It’s these industry figures that represent the bulk of Russia’s food and drink import spending. For instance, Muhammed Naustion, CEO of Indonesian coffee and fresh fruit suppliers Sumatera Siberia Co., inked a $2 million deal at WorldFood Moscow 2016, to supply 20,000 tons of exotic fruits a month to his Russian partners. Such deal potential is yours to explore at WorldFood Moscow. 96% of visitors are directors, managers, CEOs, and other key decision makers. Having your own stand at the event is a cost-effective way of meeting buyers ranging from importers and retail chains, to HoReCa sector representatives, wholesalers, and more. WorldFood Moscow Retail Centre The WorldFood event is unique in many ways, but perhaps its biggest draw is the Retail Centre. Here, event exhibitors can book one-to-one meetings with buyers from Russia’s leading retail chains. Russian food retail sales have been growing in recent years. 53% of total retail spending in Russia goes towards food and drink – roughly $150 billion annually. Major players like Dixie, X5, and Lenta have all posted double digit sales growth across 2017. It’s in the nation’s super and hypermarket that most imported and luxury foodstuffs are sold. Taking part in the Retail Centre gives you direct contact with retailers looking to increase inventories and source new suppliers, putting you ahead of your competition. But you have to be at WorldFood Moscow to get involved. An international event for international businesses WorldFood Moscow is not solely focussed on Russia’s capital. The event is truly international, welcoming over 40 National Groups and visitors from across the globe. As such, being an exhibitor improves your worldwide brand awareness. As mentioned earlier, visitors from over 90 countries travel to the event each year to see the very best in tastes, flavours, and cuisines. Russia is also a member of several customs unions, such as the Eurasian Economic Union (EAEU). Essentially, this gives your products more reach, as buyers in Kazakhstan and the rest of the CIS also use the show as a chance to find new products. Sanctions create new export niches Certain categories, such as fruits and vegetables, meat, dairy and milk, and fish and seafood, are off limits to producers from the EU, US, Australia, Norway, and Canada. However big those groups are, they do not tell the whole story when it comes to Russian food imports. There are still billion-dollar sectors wide open to sanctioned and non-sanctioned countries. Tea & coffee, wine and beer, and confectionery are massive, massive import groups on the Russian market – open to embargoed and unembargoed nations alike.