ABOUT WORLDFOOD MOSCOW
WorldFood Moscow is the international autumn food and drink exhibition for retail and HoReCa.
It is a professional platform where food manufacturers and related services providers meet with buyers from retail, wholesale, HoReCa enterprises, as well as distributors and exporters of food and drinks.
WHAT TASKS CAN BE SOLVED
The key advantage and value of the WorldFood Moscow exhibition is the coverage of all food distribution channels and the ability to comprehensively solve business problems:
- for food producers: find new customers and increase sales, expand the geography of sales within Russia, realize export potential, present new products, study the market and competitors, get feedback from buyers about products, meet partners and find service providers;
- for retail, wholesale and marketplaces: find new suppliers of food and drinks, negotiate the best supply terms, compare offers from different suppliers, taste and evaluate the quality of products, learn the latest market statistics and meet industry experts;
- for HoReCa: find new suppliers of food products for cafes and restaurants, taste the products as part of ready meals, negotiate supplies directly with company executives.
In 2023, the WorldFood Moscow exhibition will be held September 19-22 at Crocus Expo in halls 14 and 15 (pavilion 3).
How to get there >>>
PARTICIPANTS
Manufacturers of food, drinks and ingredients from 25 countries and 56 regions of Russia take part in the WorldFood Moscow exhibition.
Exhibition geography >>>*WorldFood Moscow 2022 statistics
WorldFood Moscow exhibitors present their products in 16 sectors covering all product categories:
- Alcoholic drinks
- Soft drinks
- Grocery
- Frozen products, convenience and ready-to-eat food
- Confectionery and bakery
- Canned food
- Oils, fats and sauces
- Dairy products and cheese
- Meat, poultry and eggs
- Organic and healthy food
- Fish and seafood
- Fruit and vegetables
- Halal
- Tea and coffee
- Ingredients
- Non-food
Due to the time of the exhibition – in autumn – only WorldFood Moscow has an exclusive section of fresh fruits and vegetables. In such a volume, these products are not presented at any exhibition in Russia.
About exhibitions sectors >>>VISITORS
Every year WorldFood Moscow is visited by more than 18,000 retail and wholesale trade specialists, HoReCa segment, as well as food distributors and manufacturers.
*WorldFood Moscow 2022 statistics
Exhibition visitors represent:
7,048 (38%) – wholesale
3,524 (19%) – retail
3,338 (18%) – food producers
1,298 (7%) – HoReCa
In 2022, the WorldFood Moscow food exhibition was attended by heads and deputy heads, managers and specialists of the largest federal and regional retail chains in Russia, wholesale distributors, restaurant chefs, buyers of large catering chains.
BUSINESS PROGRAM
Every year, during all four days, the WorldFood Moscow exhibition is accompanied by an up-to-date business program consisting of forums, analytical and practical sessions, plenary discussions and conferences.
*WorldFood Moscow 2022 statistics
Traditionally, within the framework of the WorldFood Moscow business program, events are held in parallel at two venues. The first of them, Food Industry Leaders Forum is dedicated to the exchange of experience and solutions to urgent problems which retail faces, as well as presentations of fresh statistics and market trends with the participation of leading representatives of the industry.
As part of the program for the commercial departments of chains, Retail Academy hosts practical conferences on the development of categories: Fruits and vegetables, Ready meals and ultra-fresh, Confectionery, Dairy products and cheeses, Healthy food and Organics, Private labels.
The high quality of the programme is achieved since all the leaders of the Russian retail and food industry gather on the same stage.
SPECIAL PROJECTS
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Product of the year tasting contest
The Product of the Year contest is held annually as part of the WorldFood Moscow exhibition. The purpose of the competition is to identify and announce the best quality food products on the Russian market within 19 nominations.
The award ceremony takes place on the third day of the exhibition.
More datails >>>-
WorldFood ORGANIC contest
WorldFood ORGANIC is a competition aimed at developing the organic industry in Russia. The awards are given in 4 categories to companies that have shown leadership and a new vision in promoting the goals of the organic movement in Russia.
The organizers of the competition are the WorldFood Moscow exhibition and the National Union of Producers and Consumers of Organic Products. Since 2022, the Organica Foundation has become a co-organizer of the contest.
The award is given to the winners on the third day of the exhibition.
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Culinary show «Culinary marathon»
A new special project of the exhibition, created jointly with the Chefs Team Russia Association, in order to present the products of the participants as effectively as possible.
A real kitchen is being built on the site, where professional chefs prepare original dishes in real time from the products of the exhibitors in front of an audience of spectators and hold open tastings.
In 2022, the project was supported by the Ministry of Thailand and Argentina.
NEW IN 2023
In 2023, WorldFood Moscow presents new formats and opportunities for exhibitors and visitors to help get the most out of the exhibition:
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Bright formats for product presentation:
- for retail: tasting areas, product days;
- for HoReCa: culinary shows, contests, blind tastings.
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New formats for promoting your products:
- food trucks and one-stop service (consultations on launching retail outlets in the food truck format);
- grocerants (integration of the retail-to-HoReCa and HoReCa-to-retail formats);
- ready-to-eat, ready -to-cook.
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Expansion of sales opportunities:
- the possibility of entering two sales channels at once due to attracting a high-quality audience of buyers from retail and HoReCa to the site;
- realization of export potential due to the wide geographical representation of the exhibition audience;
- direct negotiations with federal, regional and foreign chains and buyers within organized purchasing sessions.
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Modern solutions for organizing work at the exhibition:
- professional social network WorldFood Connect with the possibility of making an appointments;
- training for participants on effective preparation for the exhibition;
- LeadFrog application for automated lead collection at the exhibition.
