Exhibiting at WorldFood Moscow 2024 as an effective marketing tool
What business opportunities can be gained by participating in WorldFood Moscow 2024?
From 17–20 September 2024, Moscow will host the 33rd International Autumn Food and Drink Exhibition WorldFood Moscow — a professional platform that allows you to comprehensively address your business objectives in just four days.
Russian and foreign producers and suppliers of food, beverages and non-food products for the food retail trade, as well as suppliers of related services for the retail trade are invited to take part in WorldFood Moscow 2024. Showcase your products or services in one of the 16 exhibition sectors covering all food categories.
Participation at the WorldFood Moscow 2024 exhibition is an opportunity to:
- Find buyers from every food sales channel: The exhibition attracts professionals from the retail, wholesale and catering sectors, as well as food and drink distributors and exporters. Over 20,000 buyers attended in 2023.
- Explore new geographical markets: Professionals from across Russia and around the world attend WorldFood Moscow. In 2023, the exhibition was visited by food market professionals from over 72 countries and 83 regions of Russia.
- Meet the key decision makers: WorldFood Moscow is attended by CEOs and their deputies (40%), heads of functional areas (23%) and managers responsible for purchasing and assortment matrix creation (33%).
- Showcase your products to your target audience: 66% of visitors come to the exhibition to find food suppliers and 61% plan to make purchases as a result of visiting WorldFood Moscow. In order to negotiate with the most interested buyers, you can have access to the service of organised buying sessions.
- Present your new products in a unique format: At WorldFood Moscow you can choose a unique product presentation format that best suits your objectives, for example, you can present your products as part of tasting zones, theme days, cookery shows or the Product of the Year Tasting Contest.
By exhibiting at WorldFood Moscow 2024, you will also be able to evaluate and compare offers from different producers and suppliers, determine buyer demand and needs, get feedback on your products, meet existing partners and discuss industry issues and challenges among industry professionals.
